Great social media marketing and search engine optimization (SEO) go hand-in-hand. When we start working with our new Denver clients, we recommend both our SEO services and our social media marketing services because the efforts complement each other so nicely.

According To Denver SEO Experts, How Do Social Media And SEO Work Together?

Your social media profile information helps with local search.

The best Denver SEO companies agree that if you take the time to completely fill out and optimize all of your social media profiles, those profiles will help with your local search rankings. Many third-party review sites, such as Yelp, search social media profiles for local businesses’ information and then use that data to compile entries on their own sites. By filling out your profiles, you can improve the information accuracy and potential visibility of your own business online.

Staying engaged with your audience can help with content production.

Effective SEO stresses high-quality content that is engaging and informative for your audience.

By utilizing the audience’s engagement to your advantage, a business can see where their target audience’s interests are, as well as any questions they may have about your product or service. They can also determine how your product may potentially impact the things that are most important to them in their lives.

This invaluable research can help play a part in your content production.

In addition, you can use engagement on your social media channels to gauge the interest of your audience in the content you are already producing. This allows you to course-correct, if needed, to produce different content or share your content in different ways. For example, if your audience engages more with videos, you can strategize on how to increase your video marketing budget.

Social media is ripe for content promotion and syndication.

The greatest advantage of using social media as a marketing channel for your business is its ability to get your content in front of a wide audience. According to the best Denver SEO companies, there is no limiting who your content can be exposed to, as long as you’re focusing on building your following and creating original, shareable content.

Granted, this alone won’t do much for your SEO efforts, but indirectly, getting your content out there could put it in front of bloggers, journalists, or influencers who could potentially use your content as a reference in their own work.

Social media helps with the (hidden) power of inbound links.

Google considers relevance and authority when it comes to ranking results. Authority is determined by the inbound link profile of your website. The more higher-authority websites you have linking into your content, the higher you’re going to rank.

The catch, though? You have to have high-quality, authoritative, informative content. If you don’t, there’s nothing of real value to attract these important links.