When people are looking for nearby businesses, they often rely on their phones and the internet to find them. 78% of people who search for something nearby will end up visiting one of the internet-provided businesses within a day.  If your business’s website is not showing up on these searches, then you could be losing valuable customers. 

Many businesses are using local SEO to get their businesses to show up on certain search results. Local SEO can be done by yourself or through the help of an SEO consultant Denver agency. Whatever you decide to do, here are five easy ways to make your website more local SEO-friendly. 

What is SEO?

SEO is short for search engine optimization, which is the process of optimizing web pages to rank higher on search engine results pages (SERPs). How it works is that search engines use the data on websites to rank each page with a proprietary algorithm. Specifics to these algorithms vary by search engine, but in general include content, usability, reliability and security.

The higher a page’s rank, the more likely it is that the website will appear on that search engine’s first results page. Common organic SEO tactics used by an SEO consultant Denver agency include good keyword usage, relevant links and high-quality, regularly-updated content. 

What is local SEO?

Local SEO is the process of optimizing a web page for location-based searches. Search engines will use a user’s location through IP address or geolocations to determine what to show to users. When a person searches for a specific service, search engines will display the local relevant businesses.

Five ways to make your website more local SEO-friendly

1. Include your location (your physical address) on your website. When robots crawl your site, they will see your physical address and automatically know that, for instance, you serve the local Denver area.

2. Start using location based keywords in your website’s content. Add them to your service pages and blog content. 

3. Create a Google Business Profile, which is a free online business listing from Google. It allows companies to list details about their business like address, services and contact information. 

4. Create your business listings everywhere else, too. A Google Business Profile is a good start, but you want to show up in as many searches as possible. This means you should be listed on Foursquare, Yelp, local directories or white pages, Trip Advisor (if you’re a retail store or restaurant), Yahoo, Bing, Angie’s List (if you’re a service provider), local business associations, the Better Business Bureau and your local Chamber of Commerce.

5. Build local links. Including credible links that are relevant to your local area backs up the assertions and facts in your content. It’s even better if you can get reciprocal links back to you.

Hire an SEO consultant Denver company!

If you want to make sure your site is showing up in location-based searches, hire Denver Media Group. Our SEO services will increase your company’s online presence and dramatically increase the amount of organic traffic your website receives. Contact us to learn more.