SEO is a crucial digital marketing strategy that businesses should use to increase their ranking on search engines and generate more qualified leads. This term is short for search engine optimization. It is important for any business because 68% of all online experiences begin with search engines. 

A common question business owners ask themselves is if they really need SEO. The truth is that all businesses would benefit from using SEO. To give you an idea, our Denver SEO specialists have created a list of five businesses that would benefit from using local SEO. 

What is local SEO? 

Local SEO is the SEO process of making a website more visible in local search results on Google. Our Denver SEO specialists suggest that any business with a geographic area can benefit from local SEO. What makes local SEO different is that search engines take into account the user’s physical location. It will show any businesses near the person or related to the location that was searched. 

Which businesses benefit the most from a Denver SEO specialist? 

Healthcare professionals 

Everyone needs health care services. Whether they need a doctor, dentist or physical therapist, people will search online for the nearest office. SEO can lend your website a helping hand. Some of the top ways that SEO can help a healthcare provider are by raising brand awareness, establishing credibility and attracting new patients. 

Home services

Reports suggest that consumers researching plumbers, moving companies, pest control, locksmith services and lawn care are the most likely to use search engines. That is why it is important for businesses in the home services industry to have their websites optimized for searches. You can ensure your customers find your services by using local keywords. For example, if you are an HVAC company, use terms like “HVAC services near me” or “HVAC company in Denver.”

Hospitality industry

When looking for a local business, 93% of consumers use online searches. This category includes hospitality businesses, such as restaurants and hotels. These businesses should be using local SEO strategies to ensure their businesses show up for specific keywords. It is important to attract not only locals but also tourists who are searching online for the nearest business.

Pet services

People love their pets. Studies show that 70% of U.S. households own a pet. They are a part of the family. Cat owners, dog owners and any other kind of pet owners require vets, pet supply stores and grooming services. It is important for these kinds of businesses to use SEO to help new and existing pet owners find your services. 

Automobile services

Another important aspect of every household is an automobile. Cars, SUVs and trucks require regular maintenance to operate efficiently. Mechanics and towing companies would benefit from using SEO to help customers find their services. 

Hire a Denver SEO specialist to do local SEO for your business!

If your business is in any of the industries listed above, it is time to hire Denver Media Group! Our team of digital marketers can create an SEO strategy to increase your visibility in local searches. Contact us to learn more about our SEO services.