SEO, also known as search engine optimization, is the process of optimizing a website to increase its ranking on search engine results pages (SERPs). Experts at a Colorado SEO company believe that the key to having a successful SEO strategy is using on-page SEO and off-page SEO.

On-page SEO is the process of optimizing web pages to rank higher on search engines and bring more organic traffic. Off-page SEO is a little different. To help you better understand this SEO strategy, our Colorado SEO company has created this guide about off-page SEO.

What is off-page SEO?

Off-page SEO is the SEO strategy that utilizes content outside of a website to improve the ranking on search engine results pages. Off-page SEO can include  tactics like link building, guest posting, social media marketing and more. Overall the main goal of doing off-page SEO is to show search engines that your website is trustworthy and authoritative. 

Why is off-page SEO important?

Taking time to do off-page SEO is critical when it comes to rankings. Off-page SEO helps to build your website’s reputation. Google tends to rank websites that are considered reputable higher because they have more expertise, authoritativeness and trustworthiness (E-A-T). Companies can show E-A-T by using off-page SEO strategies. 

Off-page SEO strategies 

Link building

Just like your customers vouch for your services and products, other websites vouch for your website - this is what backlinks do. Backlinks are links from one website to another. The more backlinks your website gets, the more likely Google will rank your website higher. 

The two types of links you can gain are earned links and built links. Earned links are editorial published or consumers who mentioned your brand organically. On the other hand, built links are gained by reaching out to publishers for link attribution. These two can be done independently or by hiring a Colorado SEO company like Denver Media Group.

Local SEO

Local SEO is the process of optimizing your website for local searches. Using local SEO is also considered an off-page SEO strategy because you are linking back to pages like a Google Business Profile. To create a successful local SEO strategy, you need to make sure your website is telling Google that you serve people in that region. Some local SEO tactics are:

• Claiming your listings on review sites like Yelp 

• Getting positive customer reviews

• Having consistent content information across all digital platforms

Social media

Social media does not just help you reach your target audience, but it also helps increase your authority on search engines. How it works is that when you share a link from your website on social media, Google sees that you are gaining traffic from a variety of online sources. Thus, it must be shareable and valuable content. The more engagement that links you share on social media get, the more it may result in shares, backlinks and clicks to help you build domain authority. 

Increase your online visibility with the best Colorado SEO company!

At Denver Media Group, we take care of both your on-page and off-page SEO strategies for you. Our SEO specialists deliver lasting results for our clients by providing SEO services that include a site audit, on-page optimization, content marketing, keyword research and 24/7 access to all ranking reports. Contact us to start growing your online presence.