Large and small businesses need digital marketing to reach their audience nowadays. The average consumer starts their purchases with a Google search. Think With Google reports that 53 percent of shoppers will research before making a purchase to ensure they are making the best possible choice. 

How can you make sure your business’s website shows up on search results? One word, SEO. Not sure what exactly that is? Our Denver SEO company team wants to share what SEO is and why SEO is important for business. 

What is SEO?

SEO is short for search engine optimization, which is a digital marketing strategy that involves increasing website visibility on search engines for products or services that are related to your business. If your business has physical locations, then local SEO is included in this strategy. 

Denver SEO company experts use two SEO strategies: on-page and off-page SEO. On-page SEO consists of optimizing a website’s content for search engines and users. While off-page SEO takes place off your website with link building tactics. 

Why SEO is important for small businesses

SEO is still relevant. 

Jayson DeMers of Forbes.com wrote a piece titled, “Is SEO Dead?” The overall consensus is that SEO is not dead. Still, with Google and other search engines refining their ranking algorithms, it is more important than ever before to make sure that you are following best practices and using organic, ethical tactics to help make your site more accessible and understandable to the search engines. SEO is how search engines find your business, which is how people find your business.

SEO is cost-effective.

If you are looking for a cost-effective way to market your business, then you need to start using SEO. This digital marketing tactic costs less than your traditional marketing because it targets people who are actively searching for your products and services. You are not wasting money hoping that people will see and resonate with your ads.

SEO helps you become an industry leader.

A part of any good SEO strategy is creating unique and informative content. A ranking factor for search engines is quality content that is optimized for search. If you are creating great content, Google will see you as an industry expert and increase your website’s ranking. The higher your pages rank, the more likely people will visit your site. 

SEO connects you with your target audience.

The great thing about SEO is that it helps you reach your target audience. In your SEO strategy, you are using specific keywords that your target audience would be using to find your product or service. You can hire a Denver SEO company to help you do keyword research to find the best keywords for your company. 

SEO increases your website’s traffic.

One goal that most businesses have is to increase their website traffic. Your website can gain traffic from different sources like direct traffic, social media, paid or organic searches. Using a successful SEO strategy will help increase organic traffic to your site. Reports show that websites that have invested in SEO get over 50 percent of the total traffic across the Internet. 

SEO puts you above your competition. 

Small and medium-sized businesses especially can help themselves get higher search rankings with good SEO practices. By making themselves more easily accessible in search engines, they will get a larger market share and better brand recognition than their weaker competitors.

Hire the best Denver SEO company!

For all your SEO needs, hire an SEO agency like Denver Media Group. Our SEO experts are specialized in increasing the online visibility of your website and will be able to dramatically increase the number of target visitors and traffic to your website. Contact us today!