Although it is still summer, it does not hurt to start planning for your back-to-school marketing campaigns. In fact, 26% of consumers do back-to-school shopping as early as June.

Both brick-and-mortar and e-commerce businesses would benefit from having a back-to-school marketing campaign. Our digital marketing consultant Denver has created a syllabus about what you need to create an effective back-to-school marketing campaign. 

When does the back-to-school season start?

Kids usually return to school around late August and early September. However, companies want to start advertising back to school before that time. If you are running a sale, then digital marketing consultant Denver experts recommend you run that sale around mid-to-late July, continue through August and end in mid-September. 

Some companies run their sales earlier than these dates. Take, for example, Apple; they run their back-to-school sales as early as June. They offer discounts for students looking to purchase an Apple device for the new year. 

Back-to-school marketing for business 

Create a deal

One of the best ways to get people to shop at your store during back-to-school season is by creating a deal, whether that is in-store, online or both. Most parents or college students are budget-conscious and want to get the best deal possible. Create a sale, send out coupons or run flash promotions. 

Use social media 

If there is one place that parents are always checking, it is social media. On average, a person spends 2 hours and 31 minutes daily on social media. During this time, your target audience could be interacting with your content. Creating a content calendar for posts relating to back-to-school sales can help create a spark and engagement around any products or deals you have going on. 

Do not forget about email marketing

Email marketing continues to be a powerful tool for businesses. 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. You can create a back-to-school email marketing campaign that includes promotional deals or even a newsletter.

Launch a loyalty program

If you have not done so already, consider launching a loyalty program. Parents are always looking to save on their kids' back-to-school needs. Creating a loyalty program will help bring repeat sales from brand-new customers. You can get people to sign up by offering discounts or incentives. 

Partner with an organization

Another good way to encourage customers to do business with you is by partnering with an organization. People want to support organizations in their community. So reach out to a local nonprofit or organization that you can help by sponsoring them or funding a local back-to-school initiative.

Hire a digital marketing consultant Denver expert!

If you need assistance creating and running a back-to-school marketing campaign, give Denver Media Group a call. Our team of experts can help through the planning and execution process. They can assist with everything from social media, pay-per-click advertising and email marketing. Reach out to learn more about our digital marketing services.