Before a customer even steps foot into your business, they will most likely visit your website. You want to make sure your website looks great and is working effectively too! 75% of users judge a company’s credibility based on its website design. 

If your website does not look professional, then you could lose potential customers to a competitor. Is your goal to increase the conversion rates of your website? Check out these tips our digital marketing consultant Denver team has rounded up.

Ways to optimize your website for higher conversion rates

Communicate clearly what your business offers

Ensure that your website clearly communicates its purpose through persuasive headlines, subheadings and visuals that resonate with your target audience's pain points and aspirations. This will allow users to easily find what they need when clicking upon your site through search engines or social media.

Provide simple navigation

It can be frustrating when you cannot find what you are looking for on a website. Simple navigation is key. Use a menu that groups related pages under clear categories to help users find what they need easily.

Optimize landing pages

People do not want to scroll through a whole page to find the products and services they are looking for. Instead, create optimized landing pages for each of your products and services. This content should match what you are selling. Minimize distractions and utilize a well-crafted call to action (CTA) to direct users toward their next step.

Make sure the website is mobile responsive

More than half of website traffic comes from mobile devices. Therefore, having a responsive web design is crucial to ensure that your website works well on all devices. It will enhance the user experience and increase the conversion rate. 

Increase web page loading times

As a business owner, having a slow website is a major concern. More than half of mobile website visitors will leave if a web page doesn't load within three seconds. Slow-loading pages can lead to visitor frustration and abandoned visits. To ensure your website loads quickly, optimize images, minimize HTTP requests and leverage browser caching.

Incorporate trust signals

It is crucial to build trust for conversions. Display customer reviews, security badges, industry certifications and testimonials on your website. These signals reassure visitors of your credibility and encourage them to take action.

Share your earned media 

You can make your website trustworthy by displaying social proof. This means showcasing your social media follower counts, embracing user-generated content and using case studies to demonstrate your credibility. When potential customers see others benefiting from your offerings, they are more likely to convert.

Improve your website’s conversions with a digital marketing consultant Denver expert!

Enhance the effectiveness of your digital marketing campaigns with optimization for better conversion rates, user experience, design and more. Contact us today to learn about our digital marketing services!