When you think about building an online presence, one place you should not overlook is search engines. This digital marketing channel is where most consumers’ purchase journey starts. That is why many companies invest in an SEO strategy and use a Google Business Profile. 

This profile allows companies to manage their presence on Google’s tools like search and maps. Some of the benefits of using a Google Business Profile are 64% of consumers have used GBP to find contact information for a local business, and 70% of customers will go to a store based on information they found online. 

Our Denver SEO expert team is here to share some tips on how to optimize your Google Business Profile to increase your local traffic. 

Ways to optimize your Google Business Profile

Set up your Google Business Profile

To prevent your business from displaying wrong information, it is essential to claim your Google Business Profile. By doing so, you can manage the information about your business. Google offers an official guide with easy-to-follow steps to claim and verify your profile. Make sure to take this crucial step!

Categorize your Google Business Profile

Once you have claimed your Google Business Profile, it is important to ensure that all the necessary information is provided. This includes details such as store hours, a captivating business description and relevant categories. By filling in all the required information, Google will be able to recommend your profile to individuals who are more likely to be interested in your business.

Make sure to verify your location

Having a Google Business Profile can boost your online presence and website traffic. Ensure that your location is verified to increase your visibility. Google will prompt you to include a valid mailing address instead of a PO box. Not adding an address will restrict the features available on your business profile.

Share high-quality visual content

To increase your visibility and attract more customers, it's recommended to use high-quality visual content. Adding high-quality photos of your establishment and products can help catch people's attention and make your business appear more legitimate than using Google Street View pictures. To learn how to add images to your profile, we recommend checking out this guide.

Manage customer reviews and ratings

Customer reviews can greatly impact whether or not someone decides to purchase from your business, regardless of whether you have a retail store or restaurant. Encouraging your customers to leave a review after their visit or purchase can boost your business's credibility. In the event of negative reviews, it is important to address them and demonstrate how you plan to resolve any issues.

Increase your local visibility with a Denver SEO expert!

Business owners can increase their online visibility and attract more local customers by optimizing their Google Business Profile. To further enhance the visibility of your business, consider hiring Denver Media Group and inquire about our local SEO services. We can help you gain more local traffic to your physical business.