As the year comes to a close, it is a fantastic time for businesses to review their marketing efforts. Reviewing and analyzing the data from all your channels can assist you in making more informed decisions for your new year. 

A strong online presence is crucial for attracting and retaining customers in today's digital age. To ensure your website is ready to shine in the year ahead, our Denver SEO expert team prepared a year-end SEO checklist to help boost your online visibility and search engine rankings.

Perform a comprehensive SEO audit

Start by assessing your website's current SEO performance. Utilize various online tools and SEO software to identify areas that need improvement, such as broken links, slow-loading pages and duplicate content.

Keyword analysis and optimization

Assess the performance of your target keywords over the past year. Identify new opportunities and update your content. Strategically place keywords in titles, meta descriptions, headers and content.

Mobile optimization

Optimizing your website for mobile devices is no longer optional due to the increasing use of mobile devices. Ensure that your website is responsive, loads quickly and provides a seamless user experience on mobile devices.

Improve page speed

Having a fast-loading website is crucial for SEO. To analyze your website's loading time and make any necessary improvements, you can use tools such as Google PageSpeed Insights. To optimize load times, it is important to compress images, leverage browser caching and consider using a Content Delivery Network (CDN).

Fix technical issues

Use tools like Google Search Console to check for technical issues such as broken links and errors. Then, you should promptly address them to ensure a seamless user experience.

Review and update Metadata

Having unique and compelling meta titles and descriptions on your website is crucial as they directly impact click-through rates on search engine results pages (SERPs).

Secure your website with HTTPS

Google gives preference to secure websites (HTTPS) in search rankings. If your website is not already secure, consider making the switch for improved SEO and user trust.

Local SEO

For businesses with physical locations, optimize your Google My Business listing and ensure that your NAP (Name, Address, Phone Number) information is consistent across all online directories.

Monitor and analyze performance

Implement website analytics tools like Google Analytics to monitor your website's performance. Track important metrics like organic traffic, conversion rates and bounce rates. Use these insights to make data-driven decisions.

Improve your company’s SEO with a Denver SEO expert!

By following this year-end SEO checklist, you'll be well-prepared to enhance your website's online visibility and search engine rankings in the coming year. Remember if you need someone to manage your company’s SEO strategy for you, hire Denver Media Group. Our SEO experts will create a strategy custom to your industry and increase those leads. Contact us to get started!