Instagram continues to be a powerful social media platform. There are currently over 2.35 billion monthly active Instagram users as of 2023. Companies should be using Instagram and its many features to increase their brand awareness, nurture relationships and develop leads. 

If you are looking to increase your local followers, you should start using geotagging. Our Denver social media marketing services team wants to provide you with some of the ways to use geotagging on Instagram. 

What is an Instagram geotag?

An Instagram geotag stores information about a post's location based on its latitude and longitude. The GPS device collects this data in your phone or tablet, which is only accessible if you allow Instagram to have access to your data. If your profile is public, then people who interact with that geotag can see your posts. Think of a geotag kind of like a hashtag that uses a location rather than a keyword. 

Ways to add an Instagram geotag

Add a location to a post

Instagram allows users to add a location to their posts. Whether it is a photo or Reel, you can add a location by typing out the city, business or place you want your post to show up. If your business does not have a location, you can create one yourself. Pro tip: creating a location for your business online can increase its visibility. 

Add a location sticker

The other way to add a location is by adding a location sticker to your Instagram stories. How this works is you upload a photo or video to your story and then add a location sticker. This Instagram feature allows you to geotag a place and then allow your story to show up on that location’s place. 

Hashtag location

Just like adding a location sticker, you can also add a hashtag location to your Instagram stories. By using this feature, your posts can show up in certain locations based on that hashtag. For example, a location hashtag that our Denver social media marketing services team uses is #DenverColorado.

Reasons to add geotags on your Instagram posts

Increase reach and impressions

In social media, reach is the total number of people who see your content. Then, impressions are the number of times your content is displayed on a person’s timeline, though an impression does not take into account if your post was clicked on or not. Adding geotags to your Instagram post can increase your reach and impressions. Geotags can boost your search ranking and post visibility. 

Gain local followers

If you are looking to get more people through your front doors, adding geotags to your Instagram posts can help. Instagram will put your posts in front of those local people. These people can then interact with your post, follow your account and even visit your business. It is an inexpensive way to grow your local followers.

Help create potential partnerships with influencers

Aside from helping grow your account, adding geotags can help you identify influencers. Adding geotags to your post can help you identify potential influencers who you may want to work with your brand. You can then reach out to them and ask them to collaborate by having them post a video or photo. 

Get Denver social media marketing services from us!

From helping you keep up with the latest social media trends to creating engaging content, our team can handle it. Hire Denver Media Group to become an extension of your company’s marketing team. Learn all about social media marketing services here.