As a small business owner, you want everyone to know about your business. The ingredient that small businesses need to grow their business is an effective digital marketing campaign. This kind of marketing uses digital channels like social media, email and search engines to grow their business without going over budget. 

If it is your business’s goal to increase foot traffic, then you need to include local SEO into your existing digital marketing strategy. Not sure what exactly this SEO consists of? Our Denver SEO specialist team is here to share the importance of local SEO for small businesses. 

What is local SEO?

Local SEO is an SEO technique that focuses on location-based searches. How this works is that you optimize your business’s website with local-based keywords. So when people search for your product or service in that area, your website shows up in search results. 

The importance of local SEO for small businesses 

Local SEO is extremely important for small businesses that have a physical location. The reason is that most people search online before they even visit a place. Think with Google reports that 88 percent of people who conduct a local search on their mobile devices will visit a related store within a week. 

If your website does not show up in top search results, then potential customers could be going to a competitor. Most Internet users do not click on the second page. To be exact, more than 90 percent of people never click on the second page of search engine results. Adding local SEO to your digital marketing strategies can ensure your site comes up on those local search results. 

How to optimize your small business for local SEO

Claim your Google Business Profile

Google Business Profile is a tool that allows small businesses to manage and optimize their business listing on Google. This tool helps people find your physical location, store hours and even leave reviews. It can help with local SEO by claiming or updating your Google Business Profile. Some things you should regularly update include:

• Location

• Store hours

• Health and safety information

• Website link

• Social media handles

Optimizing your website’s content

Content marketing is an important part of any SEO strategy. If you want to improve your local ranking, you want to make your content optimized for local search by using local keywords. These keywords should describe your product or service and include a location. 

For example, if you are a Denver-based coffee shop, you should use keywords like “coffee shops in Denver” or “best coffee shops in Denver.” You can also use terms that use “near me.” So when users search coffee shops near me, your website can show up in search results. 

Hire a Denver SEO specialist!

When seeking out a local SEO professional, we highly encourage you to hire one that understands how a small business operates, what their niche market is, and how consumers might search for them online.

A local SEO agency, like Denver Media Group, will not only want to understand your business but how an average customer would take an interest in your business as well. Contact us to learn more about SEO services!