As a small business owner, you want people to find your business, especially if you are a plumbing company. Typically, when homeowners or business owners have a plumbing issue, the first thing they might do is search online for the nearest plumber. If your website does not show up, then you could be losing valuable customers. 

A good way to ensure your website shows up is with SEO. You can do it yourself or hire the top Denver SEO expert. Our team wants to share these top SEO strategies that every plumbing company should consider. 

SEO basics

SEO is the abbreviation for search engine optimization. This term is used to describe the process of optimizing your website to increase visibility on search engines. A successful SEO strategy helps make sure your webpages show up on search engine page results when potential customers type in certain keywords. You want your web pages to rank high on the results page, so people are more likely to see them and do business with you.

The importance of SEO

Back in the day, people used to list their businesses in phone books. Nowadays, people conduct searches on Google to find the nearest business. The numbers show that 46% of Google searches are for local businesses. So if your business is not on the results page, you are losing potential customers to competitors. 

That is where an SEO strategy from the top Denver SEO expert can help. With the help of on-page and off-page strategies, SEO can ensure your site shows up when potential customers are looking for your products or services. This strategy provides more ROI because you are not going to look for customers. The customers are coming to you.

SEO tips for plumbing companies

Have a Google Business Profile

A Google Business Profile is a free tool that helps businesses manage their company across Google products, such as Google Maps and Google Search. Creating or claiming your Google Business Profile can help get your business be easily found within a particular location or service area. 

Imagine that you are in your home and a pipe bursts. You probably want to get a plumbing company to check out the damage as soon as possible. The fastest way to find a plumbing company is by looking for one online. When users search for nearby plumbers on Google, it can then recommend the closest and most reliable plumber through using their Google Business Profile. 

Use related and local keywords

Aside from having a Google Business Profile, you also need to have relatable keywords on your website. Keywords help search engines find and recommend your webpage whenever customers search those specific words. The keywords used in SEO strategies are not branded. They are more generic keywords that people search for, like “plumbers near me” or “plumbers in Denver.”

Create searchable and informative content

Another important part of any SEO strategy is writing content. Google loves websites that write unique and high-quality content. Publishing this kind of content regularly can help boost your website’s rankings on search engines. 

Plus, it is an easy way to incorporate your keywords. What kind of content can plumbing companies create? Some types of blog content that plumbing companies should write include “Ways to unclog a toilet” and “How to tell if there is a water leak in your home.” 

Let the top Denver SEO expert handle your plumbing company’s SEO!

At Denver Media Group, our SEO strategy has taken us years to perfect, so we are confident that when we say: it works! Contact us to learn more about SEO services.