Spring cleaning took on an entirely new meaning in 2020, the typical deep clean and purge of unwanted clothing or kitchen items turned into continuous disinfecting, mopping, and mask-wearing as the COVID-19 pandemic spread across the globe. 

The pandemic changed more than just cleaning habits, it also changed the way we use the internet. Now we search to find information on mask mandates, social distancing requirements, when our favorite restaurants are open and if they have a curbside option, and which retail store has toilet paper and other necessities in stock. 

Every year we encourage businesses to contact a local Colorado SEO company to do a little “Spring cleaning” on their website. If search engine optimization is not something your business employs on a regular basis, 2020 taught us all why being visible in search engines is incredibly important to the success of a business. 

What is SEO?

SEO (search engine optimization) is the marketing practice implemented to increase organic traffic to your website. Simply, SEO makes your website easier to find in a Google (Bing, DuckDuckGo, etc.) search.

Organic website traffic is essential to a business as it brings the best quality traffic to your website. Quality traffic means a more interested visitor. An interested visitor can easily convert into a paying customer. When a Denver SEO firm optimizes your website for its intended visitor, the process of converting a visitor to a customer becomes a whole lot simpler.

Why our Colorado SEO company wants you to “Spring clean”.

Spring is the perfect time to make a fresh start for the year. And truth be told, your success is our success. In order to set your business up for success online, there are some simple updates any business can do to their website before they bring it to a Colorado SEO firm for a complete overhaul.

Update basic content

Proofreading your website content is an absolute must! Having current, accurate information about your business solidifies the credibility of your company. Also, mistakes happen, even if you’ve read every word of your website, there always seems to be one sneaky misspelled word that takes away from your credibility. 

Items to check:

1. Is your physical address up-to-date?

2. Is your mailing address the same?

3. Is your contact form operating correctly?

4. Is your phone number ringing to the correct phone?

5. Do you have a curbside pickup option? 

6. Have your store hours changed? 

 Update in-depth content

Simple updates to your website can give it a fresh new look! Google loves fresh, current content and your website visitors will too.

Items to update:

1. Team bios

2. Bio photos

3. Service pages

4. Product descriptions

5. Blog content

Check user-friendliness

Every Denver SEO expert will tell you, the first thing to make a website visitor leave is a hard-to-use website. It’s important to conduct a “user-friendliness audit” by entrusting some unbiased peers to use your website as an organic visitor would.

Features to check:

1. Is your site mobile-friendly?

2. Do your internal links go to the proper pages?

3. Do your external links go to credible sources?

4. Is your site filled with too much jargon?

5. Is your content fulfilling enough?

6. Is your site optimized for voice search? 

Check your SSL Certificate

Many SSL certificates renew automatically, however, some require manual attention! Websites must have SSL certificates to avoid being flagged by Google since 2019.

Ways to check for your SSL certificate:

1. Visit this blog.

2. Scan your site from a trusted source here.

Having a fresh, current website is an excellent way to reflect your business. While having an awesome and effective SEO strategy is always a good practice, sometimes businesses are not quite there in their process online. And that’s ok! By following these simple SEO clean-up tips, you’ll at the very least have an updated website your visitors will appreciate.

When you’re ready to hire a Colorado SEO company, you’ll know where to find us!

*Good, quality SEO takes time. These Spring Cleaning SEO tips will be greatly beneficial to you and your users, but know that a more intensive SEO strategy is always the most successful.