Have you heard of the term SEO? For companies who have been working on their omni-channel marketing efforts, or trying to start their marketing efforts, more than likely the term SEO has been thrown around a couple of times. 

But do you understand the true meaning of SEO or its value? SEO is the way to make sure your company stands out from the competition! 

From the top Denver SEO expert, this is the true meaning of SEO and its bigger breakdown. 

What does SEO stand for?

SEO, formally known as search engine optimization, is the optimization of your company’s website through on-page and off-page strategies. 

What does that mean? When a company implements SEO it improves the website’s chance of ranking in search engines like Google. This is how websites populate when you search for products or services in your personal life. 

What is on-page and off-page SEO? 

On-page SEO is the optimization of the front end of the website. This means content, image SEO, in-text link building, sitemap creation and other elements. 

Off-page SEO is the optimization of the website on the back end. This means writing content such as blogs, press releases, backlinking strategies, directories and other elements. This is the “voodoo” magic part that everyone speaks about. 

Another term that you might hear is “SERP.” These are the results that populate in search results, but what is the meaning of SERP in SEO? 

What is a SERP ranking?

SERP, formally known as Search Engine Results Page, is your company’s rank in the search engine. Improving your visibility in search engines is what SEO is focusing on with the strategies listed above. The higher your company ranks, the better it will do. 

What do all of the top ranking websites have in common? Quality content, backlinks from credible sites, user-experience website design, competitive website speed, and user intention in mind with all content. 

Make sure to stay on top of SEO! 

Once a top Denver SEO expert implements an SEO strategy it isn’t a “one and done” type of deal. Instead, it needs to be constantly monitored to ensure that the site continues to rank over time and top-performing keywords continue to rank on the first page of search results. 

Our SEO specialists will constantly monitor, report, analyze, and implement the best SEO strategies that help organically grow any website, in any industry.

For more help from the top Denver SEO expert, contact our team today!