Venturing into the vast land of social media marketing can be nerve-wracking for any company out there, and there are so many changes happening, it can be difficult to understand what strategies to work on and where to even begin. 

What even is Instagram Stories or IGTV? What about LinkedIn Stories? These are surface questions behind social media marketing, and to really see success with your marketing, you will need to dig into deeper questions and understanding overall! 

It is best to leave it to the professionals and agencies with Denver social media management expertise to provide the best strategies out there! 

What is social media marketing?

Social media marketing is a strategy used to gain traffic through social media platforms. It aids in content discovery, connects humans to humans, humans to brands and brands to humans. As much as social media is about sharing funny cat memes, it’s also about building relationships.

Social media marketing can be an affordable option for small businesses operating on a lower-scale marketing budget - a huge bonus!

Along with social media marketing, there is social media management. This is the management of your company’s social media platforms. What does all of this really consist of? Follow this link to learn more about what our Denver social media management experts would work on a weekly, monthly and quarterly basis. 

How social media marketing benefits small businesses

Brand awareness

It takes about 24 weeks to build the beginning stages of a brand, and after that, it takes a lifetime to continue to foster a positive branding image and experience for customers. 

What are consumers thinking about your brand? Do they even know who your company or brand is? Without brand awareness, the beginning stages of awareness and the customer journey might never begin. 

Social media marketing helps to build brand awareness through strategic, branded social media posts to the right target audience. 

 Brand awareness is everything and it takes consistency to grow it!

Relationship building

As we mentioned, social media is all about connecting. By hiring a Denver social media marketing agency, a company can interact with its customers and maintain a higher level of customer service.

 Agencies like ours take on the responsibilities of “social listening” and communicating with potential customers and current ones, so you don’t have to! 

If anything, we understand that small businesses and large companies hire agencies to work on this for them, eliminating social media management out of that can be a huge time saver.

You worry about your small or large company. We’ll worry about building relationships with your clients online.

The best thing about social media platforms is the ability to create incredibly loyal customers. The entire notion behind customer loyalty is bringing in and attracting new customers, and once they are your current customers, continuing to foster that business relationship through social media marketing strategies. 

These platforms are an easy way for happy customers to share their excitement for your brand!

Steve Jobs said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

Preach, Steve. Preach

The easiest way to do this is with the help of experts who also provide a structure that works! 

Structure 

Any Denver social media management expert will provide your company with social media marketing structure and strategies. Social media marketing is a fast-paced marketing strategy that can change at the switch of a dime, but on the other hand, social media marketing needs a schedule in place. 

This means understanding how many weeks or days ahead of content your company wants to be. Whether it is five days, two weeks or an entire month of content ahead, getting a content calendar in place is important to the success of your strategy 

From there, a marketing agency has the technology in place to automate a number of processes from scheduling the social media posts to weekly, monthly and quarterly reporting. 

One more thing! These experts can also provide you with the best formulas for marketing efforts. A company will know the best times to post on social media, how many times to post and the correct amount of times to post! 

Some platforms can have content posted 18 times a day while others are a maximum of one post per day! 

It is best to help a professional handle your social media marketing and management strategies! Not only for the three reasons above, but with social media, it can be so easy to go viral for all the wrong reasons. Then this is another thing to handle on top of the other marketing efforts! 

For more information on social media marketing and management or our other digital strategies, give us a call today.