A trending topic is commonly referred to as something that is happening as fast as it will die down. A great example is Twitter’s Trending Topics each and every day, and as the morning proceeds, the topics fall to the bottom and new ones take their place. 

The same thing can be said for trending topics in SERP, but the thing is, these topics can be expanded upon and last longer in SERP. A trending topic in Google’s SERP might last over three years or more because most topics we research in 2020 have articles from 2017 or even 2015! 

At Denver Media Group, our Denver Colorado SEO experts understand that trending topics can push a company in SERP for a short period of time, or on the other hand, continue to bring in traffic for years to come. They are kind of like FAQs but on a much larger scale. 

How can a company utilize trending topics for long term success with their SEO strategy? 

A great example of this is influencer marketing. Influencer marketing sparked the interest of companies and personal brands in about 2016, but before it was big, there was plenty of research to be done. In the past five years, influencers as a search query has skyrocketed in popularity! 

Image from Google Trends “Influencer” trend 

In the beginning and even now stages of using this trending topic as a SEO opportunity, you have to think about what users are searching for, it could be exploratory or it could be how to get influencers on their marketing team! Whatever stage that the searcher is in, make sure to write content for this. 

Our Denver Colorado SEO experts would suggest writing several blogs with the right keyword opportunities for content around this trending topic. 

What blog ideas could you write? 

• What is influencer marketing?

• The different types of influencers?
• Is influencer marketing worth it?
• Influencer marketing in X! 

From there, you can segment off into different blog ideas related to this trending topic such as blogging influencers, TikTok influencers and even YouTube influencers! The opportunities are endless, but just make sure it is what consumers are searching for. 

Keyword opportunities 

This will arguably be the most important part of the trending topics blogs. If you are a smaller agency that is starting to write blogs about influencers and influencer marketing five years later, the SERP is highly competitive at this point. 

Let’s search “influencer marketing” on semRUSH to see the results that will populate. As the overview results show us, it is a competitive keyword that will take some serious work. 

Now, there is nothing wrong with this, but are there other opportunities that your company can use instead? Absolutely. Our Denver Colorado SEO experts would suggest reviewing the questions that are in the second column. 

These questions can be utilized as the entire blog idea and have another keyword in conjunction with it! The thing with this keyword is that it is very competitive on all levels. Are there related phrases that we can capitalize on?

Let’s search for it! We are going to search for  “micro influencers.” The competition is still a bit high for this one, but it could be a bit easier to use these keywords! 

Our Denver Colorado SEO experts are going to choose “micro influencer marketing” with a volume of 210 and a KD% of 72 percent. This means that this blog needs high quality links and custom content! Don’t just search “micro influencer marketing” and basically copy and paste the first 10 blogs in the SERP. 

What about these blogs are good? What about these blogs are bad? What could they have expanded upon? Is there new research that needs to be explained! This is how you write unique content! 

This is a great example of how a company can grab trending topics opportunities to bring in qualified SEO traffic for years to come.