In the digital world, there is always a new trend whether it's in regards to digital marketing, SEO or website design and development projects! It is estimated that 81 percent of consumers feel your company is less credible if your website is outdated! 

With less than two seconds before a consumer and search engine alike judges your company’s credibility, it is imperative that a company has a UX agency Denver handle their website design! 

A UX agency Denver is able to handle UX design and even UI design! This is because each of these needs to work with one another but are very different! 

Enough of that, what is User Interface UI design and how does it impact your company’s website this year? 

What is UI design? 

UI design is focused on the design and graphical layout and elements that are in place on a website. This includes, but is not limited to the navigation, animations, videos, photography, text entries, white space and every other small but integral part of the design process! 

Our experts provide the latest design trends for all new and redesign websites because we are a Google Development Partner! This means that our websites follow the guidelines set in place by Google, which gives us a competitive advantage because we are always behind the latest trends such as these UI design trends this year! 

User Interface UI design elements in 2020 

Dark mode 

Dark mode is part of functionality and design for consumers. This is because dark mode helps with smartphones battery life and the blue light that we all stare at all day long. 

From social media platforms to Apple and Androids offering alternative themes for smartphone users, dark mode can change the entire design of a website. What should a user interface UI design expert do with the website design features to make sure it works with dark mode? 

Great neutrals are one of the most vital options! This is because these neutrals can be modified a bit, but still follow branding or not completely change the entire design of the website! 

Voice search 

Our SEO experts have been keeping tabs on voice search and its impact on websites, this is because it was estimated that this year voice search would account for 50 percent of all search queries on search engines.

 While this might have fallen a bit short this year, it is important to continue to keep this on a designer’s and developer’s radar because it is still a rising factor in design and search engine optimization! 

This is where User Experience (UX) design would work with UI design methodologies because UX designers can make sure that Alexa, Siri or Bixby is able to easily search your client’s website while UI designers can make sure it is modern and sleek! 

Bold, bright animations

The bolder, brighter the better! This is one of the most exciting trends that is happening in UI design in our opinion because it allows clients to jump out of their comfort zone of monotone colors. One of the biggest advantages of applying color to a website that helps to make it stand out is readability, navigation is easily found and all animations grab the user’s attention! 

The disadvantages of bright, bold animations and colors can be a bit hard to match with branding or not match the rest of the website design and development project! While it is important to step out of your comfort zone, it is just as important to make sure those bright, bold animations are still going to look good. 

Neomorphism 

This is a bit of a new term but this is a growing trend that is happening with websites because of Virtual Reality (VR) and Augmented Reality (AR). These are design elements that appear to have 3D features and it easily can be utilized on VR and AR headsets and other types of this technology! 

Those are the top trends our experts have noticed! Has this made you realize that your website is in a good or bad design place?