As a company owner in Colorado, it is imperative to start off the new year hitting those company goals, but how is this possible? As an owner, you have reports, accounting, SOWs and so many other tasks to worry about, and ranking on Google or other search engines is the LAST thing on your mind (or maybe it is in the top 10). 

With so much on the table, it’s not uncommon for SEO to get pushed aside while other operations take precedence.

Because of this, outsourcing a  Colorado Springs SEO expert is one of the best decisions you can make for your company. While internal staff can certainly do great things to boost your SEO, they are often tasked with many other jobs. Hiring a professional team outside of your own staff assures your website is getting the attention it needs on a daily basis - not just when it’s convenient.

What a Colorado Springs SEO expert can do for you:

1. Create quality content 

Custom quality content is needed for ANY search engine out there, but Google specifically, wants this as part of their ranking factors. Google processes over 40,00 search queries each second and translates over 3.5 billion searches per day! As Google continues to crawl websites, pages and blogs to find the best pages for search queries in their SERP ranking, what stands out? 

Quality content that searchers want to read. As Neil Patel states, “most customers give up when they search Google for answers related to a particular product they use and find no relevant search results.”  When this content is tailored to fit specific content, niches or anything else that consumers want to read, this is custom quality content. 

Just publishing a bunch of blogs that do not make sense will not help the ranking of a website for two reasons:

• The website will rank for the wrong keywords

• The website will never bring in the right audience 

In order to rank well, Google needs to see your content is thought out, strategic and holds serious value. This is where a marketing professional can be of serious value to your business.

2. Build authority and credibility 

Sure, your company might be the “best of the best” of Colorado Springs, but Google won’t know unless you tell them you are. A Colorado Springs SEO expert is skilled in building your authority and credibility with Google to be trustworthy in their search engine.  

Google has over 200 ranking factors. A marketing professional knows how to get in good graces with Google by way of these ranking factors. The more you abide by, the better chance you have of receiving a higher search ranking. 

3. Technical SEO

While Google has over 200 ranking factors, many are “surface level” in that they can easily be carried out by anyone in your business. Things like file naming and meta descriptions are simple to get a grasp on for your everyday employee. It is the technical side of things that get complicated and why a professional is extremely important.

Between keyword usage, site speed, JavaScript and other site health tasks, SEO is extremely technical. Not only technical but a continuous operation.

If your company needs a boost in marketing Colorado Springs SEO professionals can do the work for you! Denver Media Group is skilled and highly experienced in telling Google how awesome your business is. With a hearty SEO strategy, your business can gain more organic web traffic and higher quality leads!