Google receives over 75,000 searches per second which equals 6.3 billion searches every single day, and as more consumers turn to Google and other search engines for their purchasing, companies are searching to increase or start their ranking in search engines with SEO. 

SEO is an abbreviation for Search Engine Optimization. This is the process of ranking websites organically in search engines over time with an on-page and off-page strategy that includes a multitude of strategies and a “scientific” understanding of search engines and consumers alike. 

A company might find themselves asking, “Can we do this?” While Google provides some helpful tips and tricks and a basic understanding of how a company could possibly do this themselves, the biggest thing to remember is that SEO takes time. Any Denver Search Engine Optimization expert will explain that their full-time gig is being an SEO specialist! 

Yes, the full-time position of an SEO specialist means for 40-50 hours a week this professional is the only person responsible for their client’s SEO success. 

While Google does provide those steps above for the DIY route, it is important to understand the importance of an SEO to your company and what exactly they can and cannot do. 

What exactly is an SEO specialist? 

An SEO specialist, SEO expert or the plethora of other titles out there is someone who helps to research, analyze, develop and implement SEO strategies that improve your company’s website traffic and bring in qualified traffic to the website. 

Not only will an SEO specialist review these elements, but make recommendations on the website to ensure that it follows the Google Development Guidelines which affect a website's overall ranking as well. 

This helps to develop a stronger strategy that can be effective from the top down. 

This means an SEO researches your industry, target audience, competitors, keywords and other elements to start to analyze and develop a strategy. With search engines like Google always changing, and having over 270 ranking factors in place, it is a revolving door of analyzing, developing and changing implemented strategies as needed. 

Here is everything our Denver Search Engine Optimization experts will provide you with (depending on contracts in place). 

How do you find the best SEO specialist? 

A simple Google search for “SEO near me” or any other local search query will result in thousands and thousands of local or national SEOs who are SEO specialists. 

The thing is, anyone is an expert anymore, and the wrong SEO strategy can cause more damage to your company overtime than hiring the best one the first time. 

However, how do you differentiate between a good versus bad SEO agency or SEO specialist. 

These are some questions our experts recommend asking. 

1. How do you track and measure ROI?
2. Why should I use your services over others?
3. What are the metrics you track?
4. Based on our budget, what are recommendations to get the best results?
5. Do you have experience in this industry? If so, please explain some examples. 
6. Do you provide weekly, monthly or quarterly reporting?

While these are limited questions, they are important ones to start the process of finding the best SEO Specialist! 

For help with your SEO strategy, contact our Denver Search Engine Optimization experts today!