If you want your customers to find your website when they are conducting their online searches, a Colorado SEO company suggests you need to be using SEO, or search engine optimization. This digital marketing strategy helps increase your website’s visibility on search engine results pages. 

So, when your customers search for certain keywords and phrases specific to your company, your website should show up. The key to a successful SEO strategy is using both on-page and off-page SEO. To help you out, our Colorado SEO company team has created this guide to inform you about the basics of on-page SEO.

What is on-page SEO?

On-page SEO, sometimes referred to as on-site SEO, is the process of optimizing web pages to rank higher on search engines and generate more traffic to your website. The on-page SEO elements include on-page content, title tags, internal links and more. 

How this works is that Google will look at your website’s on-page content, like keywords and title tags, and see if it matches what the user is looking for. If the search engine sees that your website will be helpful to the searcher, it will display it higher on the results page. 

Why is on-page SEO important? 

Using on-page SEO is important because search engines, like Google, use on-page content to decide if your website will be useful to users. If your website contains the right on-page cues, then it will show up higher on search engines. 

The thing to remember is that Google’s algorithm is always changing to improve the lives of searchers. That is why companies should do their best to keep up with Google’s latest algorithm changes. A thing to always remember is that Google prioritizes user experience and creating people-first content, so if you keep that in mind when creating content, you should be good.  

How to optimize your content 

Creating content

One of the most important steps for on-page optimization is creating content. You should create unique and optimized content that your target audience would find important. Start by conducting keyword research to find relevant topics to write about. These should be topics related to your products or services that your target audience would be looking for online. 

Use keywords

The next step is incorporating keywords into your web pages and content. These keywords are what search engines will use to figure out if your webpage is relevant to users. However, you want to strategically place these keywords to make it easier for search engines to read your content. SEMrush recommends you add keywords to your:

• H1 

• First paragraph 

• Subheaders (H2s, H3, etc.) 

Optimizing title tags

Aside from keywords, another major ranking factor is  the inclusion of title tags. These are pieces of HTML code that display the title of the page. When creating title tags, you want to make sure they are brief, include your targeted keywords and are unique. 

Optimizing URLs 

Another good on-page SEO practice is optimizing your URLs. Using simple URLs with descriptive words will help make it easier for searchers to know what is on your page. It also makes it look less sketchy or deceiving. An example of a friendly URL is www.DenverMediaGroup.com/blog. 

Let a Colorado SEO company handle your on-page SEO. 

If you want to increase your website’s visibility on search engines, let us help. We provide affordable SEO services to any company. Contact us today to learn more about our services.