In the digital marketing world, the industry has a number of acronyms that could leave anyone lost. One of these common acronyms that is a bit confusing is SERP. What is SERP? Is it a SERP bot? 

When getting into the technical jargon of search engine optimization, acronym after acronym can get a little daunting! Our SEO experts are here to help. 

So what does SERP mean?

SERP stands for Search Engine Results Pages. To simplify, the search engine results pages are the pages displayed in a search engine after a query in the search bar. When our experts type into Google, “What is SERP?” These are the top results that populate on Google. These results are showing are on the SERP. 

Having a strategy in place to reach to help gain a higher ranking in search engines’ SERP results is an extensive process. 

How do I gain a good SERP position?

There are a few approaches to take. Extensive keyword research, link-build, improving your on-site SEO and PPC campaigns.

SEO

The first step is hiring an SEO agency that can handle all your SEO strategies from on-page to off-page and Search Engine Marketing (SEM). The first and foremost step is to improve the organic SEO strategy, which in return, helps a website’s organic rankings get better and better with time.

There are several ways to boost your SEO and here are some examples: 

Keyword Research

How does a website rank for “What is SERP”? This is due to keyword research that has been conducted to find the best keywords based on what their target audience is searching and other factors. It is important to understand that without keyword research a company could be publishing content that will never make it to the top 10 of any search engine’s SERP. 

At the end of the day, keyword research is finding the right words and phrases to incorporate into your SEO and marketing strategies to rank organically in search engines.

Link-Building

Link-building goes hand-in-hand with SEO. Link-building increases the domain authority  (DA) of your website. It is important to understand that a website’s DA is not part of Google’s Ranking Factors, but is a prediction of how credible your website is in the eyes of Google. 

Search engines like Google find websites that include extensive shares and links as more trustworthy and credible. How many links does it take to rank in the top five of a search engine’s SERPs? 

Here’s our famous slogan: “It depends, but you have to implement the right backlinking strategies.”

How do I rank high?

Google utilizes an ever-changing and complete algorithm as ranking signals for websites. Additionally, Google uses its own search bot, SERP bot, software to crawl a website, thus, determining how a site should rank in search engines.

In order to rank high, the best SEO practices should be applied and maintained on a consistent basis. To have the greatest success you need both on-page and off-page SEO with a compilation of other SERP features.