Search engine optimization, more commonly referred to as SEO, is the behind-the-scenes process that makes a website appear higher on search engine results pages (SERPs). It is an ongoing strategy that helps get your website to rank higher and maintain its visibility there.

Why does it matter that your website ranks so high? It matters because most customers' journeys start with search engines. In fact, 81 % of shoppers do online research before making a purchase. If your products or services are not showing up on these searches, you could be losing potential customers to your competition. 

There are a couple of ways you can approach getting started on your company's SEO - do it yourself or hire a Denver SEO agency. Doing SEO yourself could take lots of time and put your website's health at risk if it is not done correctly. But, if you choose to hire an SEO agency, you need to know your website is in good hands. Here are several things you should consider.

Things you should look for when choosing a Denver SEO agency

Look for knowledge and expertise

If you are going to trust a company with your SEO, you should be looking for one that is knowledgeable and has expertise. A good way to know is if their website is well-optimized for search with relevant keywords. Check to see if the company’s website shows up when you search for “SEO agency X.” 

Keeps up with the latest SEO trends

The double-edged sword with search engines is that they are always updating to improve a user’s search experience, which means the SEO strategy you are using now might not work next year. With that, it is important for companies to keep up to date with the latest SEO trends. A good way to find a reliable SEO agency is by asking if they are keeping up with the latest SEO changes or by checking their blog to see if they are writing about the latest SEO updates.

Has positive references 

Like any business, you want to check an SEO company’s reviews. Would you trust a doctor who has nothing but negative reviews? Probably not. You can check an agency’s reviews on Google Business Profile or their social media pages. You can also check their website to see if they have a list of their clients or testimonials. Do not forget to ask them about the clients they have worked with. 

Uses effective tools

A painter is nothing without their tools. The same goes for SEO experts. When interviewing SEO agencies, you want to ask what tools they are using to complete their SEO strategies. This information can give you insight into what kind of analytics they can report and whether or not they are trustworthy. You can do some research to learn about the tools they use and and then decide if they are a good fit for your company.

Communication style

Communication is a key part of any relationship. When you are interviewing SEO agencies, you should be asking how often they will send reports. Yes, SEO takes time, but a reliable SEO company should be giving you regular updates. Stay away from SEO agencies that do not have a communication plan.

Trust a Denver SEO agency like Denver Media Group!

At Denver Media Group, we provide both search engine optimization (SEO) and search engine marketing (SEM) services to help you meet your goals and objectives. Contact us to learn more about our services.