Roses are red, violets are blue, companies love website traffic, but Google has to love you! 

Search Engine Optimization (SEO) is the strategy that helps rank companies in search engines, specifically Google. Our Denver SEO experts always recommend that any company, in any industry, in any niche, implement SEO, but they normally don’t fall in love with that idea at first. 

It isn’t until the pitter-patter of the Semrush sensor starts to grow their brand that they are in love with SEO. What would they do without us? 

How every company wants Google to look at their website 

How every company should look at SEO 

The thing is, search engines won’t fall in love with your website today, on Valentine’s day, or on any other day if a company doesn’t implement SEO strategies. 

This is why a company should fall in love with SEO! 

1. Google will love you

Why do most companies implement SEO strategies? Well, there are plenty of reasons to do so, but for many, it is important to have Google love their website. Google is known to break hearts time and time again, but with the right SEO strategies in place, you can stay at the top of its SERP and heart. 

What are some of Google’s top love languages? Keywords, backlinks, content, mobile-friendly design, user-friendly, and Google Core Algorithm Updates. 

2. Build brand awareness

Companies should fall in love with SEO for all of its benefits, including building brand awareness and authority within search engines. Yes, not all consumers use Google, so it is important to build this across Google and alternative search engines. 

Brand awareness is how a consumer will know who your brand is and if they find it credible. Research time and time again shows that it takes five to seven brand impressions before a consumer even starts to remember a brand. This means consistency is everything. 

How can a company build its brand awareness? Blogging content. A blog provides a plethora of information and opportunities for ranking in search engines. Who doesn’t want to rank on the first page for hundreds of keywords? This can be done through blogs that increase brand awareness with the right topics. 

3. Increase qualified traffic

SEO is a great way to achieve organic traffic, and with the right strategies in place, it will bring in qualified traffic to your website. There are different types of website traffic that companies will see in their Google Analytics account. 

While website traffic, in general, is great for a company, it is important to bring in qualified traffic because those are the potential customers and lead generation that your company is searching for out of SEO strategies. 

The more qualified traffic, the better lead generation, which means a better ROI at the end of the day. 

Lead generation in SEO is a process, and it takes a considerable amount of time. To learn more about lead generation in digital marketing, read WebFx’s blog. 

4. Quality content 

Google loves content, there is no denying that, but it can’t just be regular, sporadic content that is published on the website. When it comes to blogging and service page content, creating authentic and valuable content is one of the most important elements. 

With the right content in place, companies can start to see  growth in their organic search ranking, and in return, continue to build credibility with Google. 

Our Denver SEO expert wants to note that not all quality content needs to be long-form blogging content. Quality content falls into a range of content from videos, infographics, short-form articles, optimized products and service pages, and short-form blogging content. 

One of the most important parts to remember is to write the content with search intentions in mind, properly optimized for Google while still writing for the consumer. 

Fall back in love with your website! 

At Denver Media Group, we have a plethora of Denver SEO experts who can help your company fall in love with SEO! Roses are red, violets are blue, we love SEO and so do you! 

Contact us today for more information!