Aside from having social media accounts for your business, you also need a website to develop a strong digital presence. A website is essentially your company’s online location. It is where Internet users can find information about your company, products, services or how to contact you. 

However, just having a website does not guarantee that people will visit it. If you have noticed that your website is not getting enough visitors, it may be time to visit an SEO consultant Denver company. Here are some common reasons why your website might not be getting traffic and how to fix it. 

Common reasons why your website is not getting traffic

You are not using SEO.

Reports show that 93% of all web traffic is via search engines. What this means is that companies should be making sure their website is optimized for search engines. A digital marketing strategy that can help is SEO, which is short for search engine optimization. 

This digital marketing strategy helps your website appear higher on search engine result pages (SERPs). It is an ongoing strategy that makes your website appear in the top results and stay there. You can optimize your site for SEO yourself or by hiring an SEO consultant Denver team. 

Your site is not user-friendly.

Have you ever clicked on a website but were not able to find what you were looking for? You more than likely clicked off and searched for another site. The same goes for your customers. If your website is not easy to navigate, they are likely to click off and never return.

Website usability is incredibly important, as 88% of Americans think negatively of a brand with poor-performing websites and mobile apps. The good news is that you can make your website more credible and user-friendly by making sure it has:

• Responsive design

• Easy navigation

• Effective content

• A call to action

Your website takes too long to load.

Yes, how your website looks is important. But even more important is how fast your website loads. If your website is taking too long to load, then people will become impatient and leave. Studies show that 53% of mobile users will not wait longer than three seconds for a mobile page to load. 

If your website is taking too long to load, it might be time to hire the help of a website design and development company like Denver Media Group. We can find and fix the issues that are causing your website to slow down. However, there are some simple ways you can make your site load faster, like reducing image sizes and removing background videos, pop-ups and ads. 

Hire an SEO consultant Denver agency!

If you want to get more high-quality traffic to your website, it is time to hire Denver Media Group. Our team can help you with everything from making your website more user-friendly to optimizing it for search engines. Contact us today!