For optometrists who are searching to increase their digital presence, bring in more patients, and implement a strategy that will last the lifetime of their website, it is important to implement SEO, but local SEO more so. These are the top local SEO for Optometrists strategies to utilize! 

What is Local SEO? 

Local SEO, also known as Local Search Engine Optimization, is the process of on-page and off-page SEO strategies on a hyper-focused local level. Whether a consumer is searching for a local spot to grab lunch or finding the best optometrist, consumers are on Google and searching for local businesses. 

Local SEO for a medical practice, brewery, or coffee shop is imperative to continue to bring in local consumers. While traditional marketing is still part of the marketing process, consumers are online more than ever before. It is estimated that 46 percent of search queries on Google have a local intention behind them. 

For optometrists searching to increase their clientele and lead generation, it is important to start where consumers are searching for your services. 

Research shows that patients have a higher likelihood of making a phone call to book an appointment after a quick search on Google. 

Bring in more qualified leads, foot traffic, phone calls, website traffic, and other benefits with these three SEO strategies for Optometrists from an SEO consultant Denver! 

1. Backlinking

One of the top-ranking factors in place from Google is backlinking strategies. In fact, out of their over 200 ranking factors that are taken into account when ranking one website over another, backlinks are one of the top three factors. 

Backlinking, also known as link building, is the strategy of building external links that refer back to the company’s website. The type of links that are necessary to garner trust and credibility with Google are from industry leaders, reputable sources, and relevant backlinks. 

While a company might have 10,000 backlinks, if a large number of said links are low-quality and irrelevant links, those backlinks will easily get purged with a Google update. 

Not only are backlinks critical, but don’t forget about local reviews and Google My Business.

2. Google My Business 

Google My Business is a free marketing tool to help local businesses promote their business, and while it was always a suspicion that it helped with local SEO, it wasn’t until the last couple of years Google confirmed this. 

When you search “eye doctor near me”, what comes up? A number of local results for eye doctors in the area will show and competitors will also populate. 

The biggest thing to remember is that the Map Pack is a critical part of local SEO. It positions companies in the top three spots on SERP which helps to bring in more website traffic. On the first page alone, the first five organic results account for over 60 percent of all clicks. 

Being located in the Map Pack helps to position your company in the first five results which can help improve organic traffic and click-through rates. 

Another thing that helps with local SEO and Google My Business is reviews! The more reviews, good or bad, the better it is for local SEO! 

Yes, even bad reviews can help with ranking. This shows Google that you are a trustworthy company and reviews are what consumers want to read. Google My Business reviews with search terms in the review are the second-most influential factor in the Map Pack as well. 

3. Proper on-page optimization

On-page optimization is optimizing content for specific landing pages, services, and other content on the website. On-page optimization does not include blogging content. The optimization on service pages and the website itself should implement different keywords than the blogging strategy. 

Our SEO consultants Denver offer the following on-page optimization. 

Our recommendations for SEO for Optometrists would be to implement on-page and off-page optimization!

The bottom line is that SEO is an investment that is worth every penny. It’s a marathon that continues to provide companies with the results that they are searching for. Overall, SEO for Optometrists is a strategy that should be implemented throughout the life of the business. 

For more information on SEO or any of our other digital strategies, please contact us today!